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- By Donna Richards
- 02 Oct 2026
Secretary of State Rubio confirmed on Friday that all trade negotiations with Canada had been halted following Canada's government reposted via social platforms a five-minute excerpt of a 1987 address by Ronald Reagan denouncing trade barriers that appeared to trigger Donald Trump's ire.
The premier of Ontario, Doug Ford, whose administration ran the Reagan ad in US markets this week, wrote on social media that the both countries are "stronger together", while Trump added his own series of online messages trumpeting the supposed advantages of tariffs.
"Canada and the US are allies, neighbours and allies. Leader Reagan knew that we are better united," Ford wrote with the Reagan clip. "Bless our nation and bless the United States."
The breakdown in relations apparently stems from a one-minute TV commercial featuring Reagan's broadcast declaring that "trade barriers hurt all US workers"
The President responded on his social platform without proof that Canada had somehow run a "deceptive" and "false" commercial, and declared that "all trade negotiations with Canada are officially terminated"
Rubio, the secretary of state, on Friday informed journalists that the Ontario premier had broadcast commercials in the United States which "took Reagan's words incorrectly," adding that the Reagan organization had questioned the effort, too
The Reagan Foundation stated recently that the Ontario government's commercial "misrepresents" Reagan's address, without elaborating in what way
The premier's team responded by resharing the longer, five-minute excerpt, and claimed that the advertisement features "an unedited excerpt from a Reagan speeches, which is accessible through public domain"
Congress members on the House ways and means committee jumped in to support the Canadian commercial
"Here is the commercial that drove Trump to terminate all trade talks with Canada," the panel shared on social media
The dispute comes as both nations face critical deadlines in the next few weeks
An expert, the head of the Canadian research center at the university, indicated the collapse in negotiations merely formalizes a dead-end situation
"Should we halt trade talks? Yes, you can end discussions about metals, aluminium, power, all of it," he said
Sands noted the irony of the President referencing Reagan while reversing his economic policies
"Reagan supported the country – he believed in free trade. Maybe President Trump believes that, but that's not what he's selling today"
The US government imposed 25 percent duties on Canadian imports earlier this year, leading to countermeasures from Canada before Trump raised tariffs to 35 percent in the summer
Ontario, heavily dependent on cross-border manufacturing and automotive commerce, has been especially affected
The collapse finally puts the prime minister navigating domestic pressure with a coalition government
"Carney is trying to maintain all the provinces united," the expert commented
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